John Sydney Invests Heavily in its Future
Posted: Friday 9th May, 2003

The John Sydney brand of luxury bathroom brassware is just two years old. Inspired by its success to date and looking to grow its share of the luxury market, the company is significantly investing in the launch of a stunning new design, JS2. In addition, it has bought out a bold new John Sydney Collection brochure and commenced an inspirational Trade advertising campaign. To complete the support package a complete re-vamp of the John Sydney Collection website is imminent.

Judith Gibbons, Marketing Manager at John Sydney provides an insight into the company's marketing strategy: "We push ourselves to the limits of what is feasible. For instance, we only want the very latest and best in Italian design, we invest heavily in R&D to achieve superiority in product performance, we offer a ten year guarantee when our competitors offer five." With the launch of the new design, JS2, plus an array of new and innovative products being added to the existing John Sydney Collection, the company plans to take further market share.

The John Sydney Collection of bathroom fittings is guaranteed for ten years and fully complies with WRAS guidelines. John Sydney bathroom fittings are sold nationally for contract and domestic use via a select network of Bathroom Dealers and Specifiers.

For stockist information contact John Sydney, Lagrange, Tamworth, Staffordshire B79 7XD. Tel: 01827 304000.

John Sydney is exhibiting at Bathroom and Kitchen Expo on Stand 1131. For press enquiries at the show please ask for Judith Gibbons or Clare Dunn.