John Sydney Races Ahead
Posted: November 2003 (Ref: JS/25)

John Sydney has just announced a record 12 months for sales with over 26% growth achieved year on year. The launch of its new JS² design has significantly boosted sales, whilst Elite, part of its original Collection, continues to be its top seller. Judith Gibbons, Marketing Manager comments: “It is brilliant to see John Sydney has become an established and recommended brand, at the top end of the bathroom fittings market, in just three years and we have equally high expectations for the future”.

The company has underpinned its increasing sales in 2003 with significant investment in the John Sydney brand, including an innovative advertising campaign and new brochure, which were both launched at Expo 2003 and which target Designers in particular. Its latest marketing initiative is the launch of its revamped website www.johnsydney.com, which includes product datasheets at the click of a button. Judith Gibbons explains: “Designers and Dealers have enthused about the level of detail covered in the John Sydney Technical Product Binder and it therefore seemed the natural step to make the same information readily available on the web”. The website includes information on pressure range and flow performance, fitting and maintenance as well as full product features and benefits and is a valuable reference tool for current and prospective customers.

John Sydney specialises in high quality and contemporary designed brassware for the bathroom. The entire John Sydney collection of bathroom fittings is guaranteed for ten years and fully complies
with WRAS guidelines. John Sydney bathroom fittings are sold nationally for contract and domestic use via selective bathroom dealers and specifiers.

For stockist information contact John Sydney, Lagrange, Tamworth, Staffordshire B79 7XD Tel: 01827 304000 or visit www.johnsydney.com

For digital images, photographic samples or more information, please contact:
Gemma Powell
01827 304000
Email: gpowell@bristan.com